Everywhere you turn these days its seems that neuroscience and the world of business are being linked; whether it’s the latest study, a new insight into enhanced leadership or a look at modern marketing methods, neuroscience seems to be in the business news.Why is this?Well, one of the main reasons is the importance of intellectual capital to the modern, forward- thinking business. https://cyborggainz.com/press/f/the-inscriber-magazine
The Knowledge Economy and Information Age
Modern times are often referred to as the Information Age and another term you may hear is the Knowledge Economy.Both terms point to the fact that business today depends more than ever on information – creating, gathering, processing and disseminating that information to customers is something that almost every business will relate to, large and small.Just look at the subject of intellectual property and patents to see how innovation is valued and information coveted by the huge organisations like Apple and Samsung,Of course we rely on the great technological breakthroughs to bring us computers, mobile phones and so on to enable business to be done more smoothly but it is people who are the creators behind everything that business needs to be more productive, more competitive and more successful.This is why neuroscience carries such currency these days.
A Little Neuroscience…
A little neuroscience in the wrong hands can get us into trouble!The brain is the most complex organ in the body, made up of as many neurons as there are stars in a galaxy. To try to draw conclusions about staff behaviour, from a few studies we have read on the brain, is likely to end in disaster!The truth is: if scientists were able to explain exactly what the brain is doing when you brush your teeth in the morning it would be a major breakthrough. There is still so much to learn about the workings of the brain that, in as little as twenty years time, we may look back and laugh at some of the conclusions we make today.So we have to be very careful with any information we start applying to business – there is still so much that is not known and is little more than just guesswork.Having said that, neuroscience has advanced to the point where medical imaging is freely available and can identify which parts of the brain are most active when exposed to certain stimuli – and therefore it is hoped that people’s behaviour can be better explained.